Le présentoir à glaces du futur Concours Terminé

Découvrez les résultats du concours Le présentoir à glaces du futur


Défi

Résumé du concours

Imaginez un nouveau concept de présentoir à glaces qui offre une expérience d'achat plus attrayante et connectée aux amateurs de glaces.

Imaginez un nouveau présentoir à glaces qui capte l'attention, qui soit plus connecté et attire davantage les consommateurs, pour que la glace devienne leur snack préféré !

Présentation avec des visuels et du texte (4 pages maximum)

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Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Gagnants Prix du Jury

Sélection de Unilever

theblueoctopus
theblueoctopus #1 Prix
theblueoctopus 181 190 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
Singapour

#1 Prix de 3 000 € pour Walls The Tower. Above it all.

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira #2 Prix
aline_ferreira 204 730 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
Brésil

#2 Prix de 1 500 € pour “Wall’s Heart”

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga #3 Prix
kamshiyolga 63 160 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
Ukraine

#3 Prix de 500 € pour World without borders!

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

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