Gillette - Révolutionnez le monde du déodorant Concours Terminé

Découvrez les résultats du concours Gillette - Révolutionnez le monde du déodorant


Défi

Résumé du concours

Concevez un déodorant pour homme révolutionnaire avec Gillette !

Aidez Gillette à révolutionner le monde du déodorant en inventant un nouveau déodorant destiné aux hommes de plus de 25 ans !

PDF avec des visuels et du texte (4 pages au maximum)

3 Gagnants 79 Contributeurs 110 Médias Acceptés 30 Pays 8 Langues
24635ca13f8e4e4ea906c0397bc246bd

Gillette P&g

We appreciate your effort for helping Gillette to evolve deodorant category to the next level. Your ideas broke internal paradigms and challenged the status quo in the category. We read all of them and selected 3 ideas to continue working on. However, we didn’t want to move forward without thanking for your collaboration in this project.

Thanks!!

Global Gillette Deodorants team

Gagnants Prix du Jury

Sélection de Gillette

msalomon
msalomon #1 Prix
msalomon 653 330 Score Créatif
  • Graphisme
  • Illustration
  • Design d'Emballage & Etiquette
  • Photographie
Espagne

#1 Prix de 4 000 € pour Rock Bands

We loved the idea of portability behind “Rock Bands” because it enhances the definition of “small” to become a “truly portable” deodorant. “Rock Bands” seems to be designed by having the consumer in mind, taking in consideration that men only carry a wallet with them (not a purse or back pack all day). We appreciate your effort for bringing this idea to us. There is a clear habit change that challenges your idea, but it only increases our interest to pursue it!

Thanks!

Gillette
shar
shar #2 Prix
shar 252 340 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
Bélarus

#2 Prix de 1 500 € pour Gillette Quick Use

We loved the package design as it transfers the idea from the actual deodorant package (with dispensing holes) into a portable size (sachet type). Deodorant´s sachet are not new in some Latin American markets, but definitively we believe it is a creative idea that adds value to the application of deodorant product - making it more comfortable, and potentially helping users for dispensing the right amount with confidence. We appreciate your effort for bringing this idea to us. Certainly it had inspired us to challenge the status quo of small/portable sizes in some of our markets.

Thanks!!

Gillette
argentum8
argentum8 #3 Prix
argentum8 1 127 220 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Russie

#3 Prix de 500 € pour Deodorants-bacteriophages

We liked this idea because transform a well-known concept of “good bacteria” into the deodorant category, where bacteria wording is commonly used as a bad concept. Most deodorants currently have a product called anti-bacterial; which currently resonates well in consumer mind. We appreciate your effort for bringing this idea to us. It breaks a paradigm in the deodorant category and create a niche area where Gillette can play.

Thanks!!

Gillette

Communauté Gillette - Révolutionnez le monde du déodorant

Rencontrez tous les contributeurs créatifs du concours

79 contributeurs