Résultats | Trésor - Innovation pour les ados – Inventez un concept de céréales Trésor radicalement nouveau pour attirer les adolescents français !

Découvrez les résultats du concours Trésor - Innovation pour les ados

Défi

Résumé du concours

Invent a new and disruptive concept to attract French teens to Trésor cereal.

Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.

Two pages PDF with visuals and text

4 Gagnants 3 Les Favoris de la Communauté 45 Contributeurs 58 Médias Acceptés 19 Pays 6 Langues

Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

Gagnants Prix du Jury

Sélection de Kellogg's

ludmila_lak #1 Prix

ludmila_lak 22 360 Score Créatif

Graphisme
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

Russie

#1 prix pour 1 500 €

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's

shobz #2 Prix

shobz 353 200 Score Créatif

Graphisme
Vidéo
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

Philippines

#2 prix pour 600 €

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's

azoulayraphael3 #3 Prix

azoulayraphael3 6 050 Score Créatif

Graphisme
Illustration
Animation
Design d'Emballage & Etiquette

France

#3 prix pour 400 €

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's