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Trésor - Innovation pour les ados Concours Terminé
eYeka Express

Découvrez les résultats du concours Trésor - Innovation pour les ados

Défi

Résumé du concours

Inventez un concept de céréales Trésor radicalement nouveau pour attirer les adolescents français !

Inventez un concept de céréales Trésor radicalement nouveau pour attirer les adolescents français !

PDF de deux pages avec visuels et texte

3 Gagnants 3 Les Favoris de la Communauté 45 Contributeurs 58 Médias Acceptés 17 Pays 6 Langues
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Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

Gagnants Prix du Jury

Sélection de Kellogg's

ludmila_lak
ludmila_lak #1 Prix
ludmila_lak 188 500 Score Créatif
  • Graphisme
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Russie

#1 Prix de 1 500 € pour FullSnack

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's
shobz
shobz #2 Prix
shobz 1 252 060 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Philippines

#2 Prix de 600 € pour Muffeal

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's
azoulayraphael3
azoulayraphael3 #3 Prix
azoulayraphael3 83 540 Score Créatif
  • Graphisme
  • Illustration
  • Animation
  • Design d'Emballage & Etiquette
France

#3 Prix de 400 € pour TRESOR Grenade - Pull the pin out of your morning !

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's

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Communauté Trésor - Innovation pour les ados

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