Découvrez les résultats du concours Trésor - Innovation pour les ados
Défi
Résumé du concours
Inventez un concept de céréales Trésor radicalement nouveau pour attirer les adolescents français !
Inventez un concept de céréales Trésor radicalement nouveau pour attirer les adolescents français !
PDF de deux pages avec visuels et texte
Gagnants Prix du Jury
Sélection de Kellogg's

ludmila_lak #1 Prix
- Graphisme
- Illustration
- Animation
- Ecriture Créative
- Design d'Emballage & Etiquette
- Photographie
- Script et scénarios
#1 prix pour 1 500 €
For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!
The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

shobz #2 Prix
- Graphisme
- Vidéo
- Illustration
- Animation
- Ecriture Créative
- Design d'Emballage & Etiquette
- Photographie
- Script et scénarios
#2 prix pour 600 €
I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!
We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

azoulayraphael3 #3 Prix
- Graphisme
- Illustration
- Animation
- Design d'Emballage & Etiquette
#3 prix pour 400 €
I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!
Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.
Catégorie Prix Additionnel

jeanbaptistepetricoul Gagnant additionnel
- Graphisme
- Illustration
- Ecriture Créative
- Design d'Emballage & Etiquette
Gagnant additionnel
Favoris de la Communauté
Basé sur les votes des contributeurs dans le Club des contributeurs
Meilleurs en Qualité
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Place 1 azoulayraphael3 20 Score Créatif
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Place 2 akshaydineshcc 4 010 Score Créatif
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Place 3 abdillah_abdi01 43 710 Score Créatif
Meilleurs en Originalité
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Place 1 azoulayraphael3 20 Score Créatif
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Place 2 abdillah_abdi01 43 710 Score Créatif
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Place 3 akshaydineshcc 4 010 Score Créatif
Meilleurs en Narration
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Place 1 azoulayraphael3 20 Score Créatif
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Place 2 abdillah_abdi01 43 710 Score Créatif
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Place 3 akshaydineshcc 4 010 Score Créatif