Le futur de l'hydratation en 2025 Concours Terminé

Découvrez les résultats du concours Le futur de l'hydratation en 2025


Défi

Résumé du concours

Imaginez quelle forme prendra l'hydratation en 2025

Montrez-nous comment l'eau va évoluer sur le plan du goût, de ses bienfaits, du packaging, du ressenti sensoriel, du format et de la fusion avec d'autres catégories d'ici 2025.

Une présentation avec un ou des visuel(s) et du texte (pour les questions) – 3 pages maximum par entrée.

Lisez l'ensemble du brief

6 Gagnants 64 Contributeurs 90 Médias Acceptés 30 Pays 8 Langues

Thank you all creators who have participated in this contest. We are amazed by your entries. Keep up the good work!

Gagnants Prix du Jury

Sélection de la marque

volodymyr_moskalets
volodymyr_moskalets #1 Prix
volodymyr_moskalets 431 810 Score Créatif
  • Ecriture Créative
  • Photographie
  • Script et scénarios
Ukraine

#1 Prix de 3 500 € pour Aqua

Water with unique benefits of Deodorant which could be targeted towards the growing senior population, active sports demographics as well as body-odor conscious females (especially 20-35y.o). This idea could help in enhancing I LOHAS brand`s spread in Health and Wellness portfolio while addressing functional (hydration, no bad smell) along with emotional need (giving confidence to users)

La marque
volodymyr_moskalets
volodymyr_moskalets #2 Prix
volodymyr_moskalets 431 810 Score Créatif
  • Ecriture Créative
  • Photographie
  • Script et scénarios
Ukraine

#2 Prix de 1 000 € pour Water 2025"

Added value water with benefit of hydration/thirst quenching and suppressing hunger. Changes base attitude/perception of water. Very suitable concept especially for Japan market where major part of working demographics (especially 30-45) start caring about weight gain. Very differentiated/unique product which could be prized on premium level.

La marque
Samurai7
Samurai7 #3 Prix
Samurai7 247 320 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Inde

#3 Prix de 500 € pour HOLY WATER

am really happy to win a prize in this particular contest. Thank you Eyeka.

This concept is very close to our in-market water brand`s offered equity of “Naturalness”. Benefit of anti-stress, anti-oxidant with smoothing smell and taste and that through “natural ingredients” and not chemical/scientific is very appealing. Additionally “low impact on environment” is another factor which is assessed as very important by Japanese consumers so having a “fully recyclable plastic packaging” is very interesting as well.

La marque
kosheleva09
kosheleva09 #4 Prix
kosheleva09 128 590 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Russie

#4 Prix de 500 € pour Bottle bubble

Thank you for an interesting competition! This is our first victory! We are very much thought over the idea! For a long time it implemented! We are very happy!

Space/size of product is very important factor in Japan and minimization of product sizes if the current trend in Japan (powder detergent to concentrated liquid detergent, concentrated energy drinks etc.) Keeping this in mind along with the product having an eco-friendly bottle, it`s would be very appealing product to consumers. Package innovation for water would also generate substantial opportunities in terms of in-store product placements and further develop the brands image as a true leader/innovator in the market.

La marque
yman0506
yman0506 #5 Prix
yman0506 97 280 Score Créatif
  • Graphisme
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Malaisie

#5 Prix de 500 € pour Water Wrist Design

Really grateful to be selected as one of the winners. Thanks, Eyeka.

Integration of technology and beverages is already happening in other industries (Nike-Nike Running Club, Vittel Refresh cap etc.) so considering developing new water intake occasion which would help in automatically intake water via our skin is very innovative and fore-sighted. Something our current in-market water brand works in conveying.

La marque
000
000 #6 Prix
000 425 970 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
États-Unis

#6 Prix de 500 € pour drinkable mouth rinse

New water consumption occasion which are being developed/fostered right now in Japan are before and after sleep for pre-and-post hydration. Having similar to a drinkable water based mouthwash product would further help in catalyzing this activity.
Another opportunity with this could to towards B2B (to hospitals/dentists etc.) thus opening up a new channel for this value added water product.

La marque

Communauté Le futur de l'hydratation en 2025

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