Nestlé : des en-cas qui rapprochent Concours Terminé

The way the idea enhances the eating experience both functionally through a bowl sharing format and emotionally by creating game play and talkability without being over complex and unfeasible to make.

The simplicity of creating an interaction between people going with the trend of dual screening and using mobile technology versus trying to buck it and bringing the iconic treats to life. This idea was more specific and achievable than lots of other gaming entries.

The way the idea enhances the eating experience functionally by creating a bowl but can also be adapted to add some theatre to the moment with a shape that links to festive occasions.

The long term thinking of how digital technology could bring to life a shared and unique experience to add value to the moment of sharing a treat.

A simple in store approach that heroes the individual appeal of treats and allows everybody's needs to be met. Adapting the shape to a top and bottom tub would aid feasibility in store to avoid need for a connecting lid.