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Découvrez les résultats du concours NESTLÉ: Chocolate & sweets gifting

Défi

Résumé du concours

Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max.

Lisez l'ensemble du brief

5 Gagnants 7 Les Favoris de la Communauté 69 Contributeurs 103 Médias Acceptés 30 Pays 8 Langues

Nestle Confectionary Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future.
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

Gagnants Prix du Jury

Sélection de Nestle Confectionary

ludmila_lak #1 Prix

ludmila_lak 22 360 Score Créatif

Graphisme
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

Russie

#1 prix pour 3 500 €

For me was very pleased and really intresting participation in this contest!
And I'm very glad that my idea liked! Thanks Nestle and Eyeka!

WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

Nestle Confectionary

jamesdesign #2 Prix

jamesdesign 962 280 Score Créatif

Graphisme
Illustration
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

Royaume-Uni

#2 prix pour 2 000 €

I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!

We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

Nestle Confectionary

mhfrois #3 Prix

mhfrois 1 613 160 Score Créatif

Graphisme
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Script et scénarios

Brésil

#3 prix pour 1 000 €

I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!

We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

Nestle Confectionary

newers11 #4 Prix

newers11 2 010 Score Créatif

Graphisme
Design d'Emballage & Etiquette
Photographie

Royaume-Uni

#4 prix pour 500 €

We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

Nestle Confectionary

oneneno #5 Prix

oneneno 59 570 Score Créatif

Graphisme
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie

Jordanie

#5 prix pour 500 €

We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.

Nestle Confectionary