Coca-Cola - Energizing Refreshment Concours Terminé

Interpreting Coca-Cola as an Energizing Refreshment

Début 16 novembre 2010 Fin lundi 28 mars 2011 16h03 UTC Délibération Résultats mai 2011
Début
16 novembre 2010
Fin
lundi 28 mars 2011 16h03 UTC
Résultats
mai 2011
Brief

Contexte

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Défi Créatif

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

Winning works will be nominated for Cannes Lions 2011!

Prix

Prix du Jury Vidéo

  • #1 Prix 30,000 USD (24 000 €)

Prix du Jury Photo

  • #1 Prix 15,000 USD (12 000 €)

Prix du Jury Design

  • #1 Prix 10,000 USD (8 000 €)
  • #2 Prix 5,000 USD (4 000 €)
  • #3 Prix 5,000 USD (4 000 €)

Format

● 30 – 60 sec Video/Animation
● Design/Illustration
● Photography

Critères de Sélection

Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY.
Winning works will be nominated for Cannes Lions 2011!

Contraintes

Unleash your creativity, your work can take many forms: video, animation, illustration or photo!