Cold Stone - How does ice cream bring happiness to your life? Concours Terminé

Début 19 janvier 2011 Fin lundi 28 février 2011 22h59 UTC Délibération Résultats avril 2011
19 janvier 2011
lundi 28 février 2011 22h59 UTC
avril 2011

The Ultimate Ice Cream Experience ®

If it has anything to do with ice cream, it has everything to do with Cold Stone Creamery. From unique ice cream Creations™, to smoothies, cakes and velvety shakes – nobody serves up the ultimate indulgence like Cold Stone. It starts with using the highest quality ingredients and ends with our signature process for preparing your custom creation on a frozen granite stone.

Cold Stone Creamery ice cream is categorized by industry experts as "Super Premium" because we make it fresh every day in every store, which puts Cold Stone completely in a class of its own.

So how many combinations are possible at Cold Stone? Well, more than 11.5 million possible creations!

You see, our concept of “what we do for a living” goes far beyond selling ice cream. Consider the first five words of our Mission Statement: “We will make people happy.” At Cold Stone, we stand by these words in everything we do at our more than 1,400 stores across the world. Brighten your day with some laughs as our energetic Cold Stone crew members sing to your favourite creation while flaring ice cream with their spades. Some of them will even dance and perform their self-composed jingles for you! If it has anything to do with being happy, you’ll find it at your local Cold Stone Creamery.

To learn more about the Cold Stone experience, please watch the photo/video on the Summary page. Alternatively, please visit Cold Stone Creamery’s website or Cold Stone Creamery Singapore’s Facebook page for more information on Cold Stone.

What do we want from you?

Through a 60-second video/animation, share with us how ice cream brings happiness to your life!

It can be an action movie, comedy, romance story, or even a music video. Simply unleash your creativity and share with us your ice cream experience.

Video/animation must reflect the Cold Stone spirit:
- It has to be fun. Just like the Cold Stone experience.
- It has to make us smile. This is to be in line with Cold Stone’s mission – “We will make people happy”
- It has to be appealing to the Gen Y
- Just like Cold Stone, your video/animation has to be so fabulous that we just want to share it with the world

Note: It is mandatory to include the end frame, which can be downloaded here. However, you are free to inject a little fun to the end frame when necessary.

Who are we talking to?

Gen Y between 15 – 30 years old.


Grand Prize : SGD 5,000 cash
First Runner-up : SGD 2,500 cash
Second Runner-up : SGD 1,500 cash
Most Voted : SGD 1,000 cash

Winners will be featured with credits on Cold Stone Creamery Singapore’s website, online social media platform(s) and may be used for other commercial purposes.

Who can participate?

Anyone who loves ice cream and has a story to tell.

What’s the medium?

60 sec video/animation

Contest duration

Start Date : 19 th January 2011
End Date : 28th February 2011 11:59 PM (GMT+8)
Voting Period : 4th – 10th March 2011
Cold Stone Singapore’s Grand Opening: 12th March 2011

Entry specification

- Minimum 640x480 PAL, MOV / WMV / AVI / MP4,
- Encoding: MPEG 4, H.264, XVID, Video Rate: 400 kb/s minimum
- Audio Rate: 64 kb/s
- Duration of your work should be 30-60 seconds
- If you are selected as a winner, you must supply the original working files in 720p and 1080p High Definition version, so make sure to keep an HD or uncompressed MOV version of your work.

Do’s & Don’ts

- If you’re using text/subtitles in your work, it must be in English
- No restrictions on the number of submissions per participant
- Entries must be original and exclusive to the participant, true and verifiable
- You MUST use music and images that are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the Cold Stone Call for Entries”
- eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.

Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to:


Prix du Jury

  • #1 Prix 3 600 €
  • #2 Prix 1 800 €
  • #3 Prix 1 000 €
  • #4 Prix 700 €