Début 31 janvier 2011 Fin dimanche 27 mars 2011 21h59 UTC Délibération Résultats mai 2011
31 janvier 2011
dimanche 27 mars 2011 21h59 UTC
mai 2011

The Brief

“A kiss can be a comma, a question mark or an exclamation point. That's basic spelling that every woman should know”. ~ Jeanne Bourgeois, French actress and singer.

Estée Lauder is launching Pure Color Lipstick, with colors that look and feel so incredible that nobody can resist you! With a touch of elegance and modernity, Pure Color brings out the true beauty in you; helps you exude your seduction power…

How do your lips reflect your seductive mood?

What do we want from you?

Through a 30-45 sec video (or animation), show us the power of seductive lips and how lipstick makes you elegant and irresistible.

It could be your own take on an ad for Estee Lauder lipstick, or it could just tell a love story. Make sure to take the best of typical luxury and lipsticks ads and insert Estee Lauder's values that make you look and feel empowered, elegant, confident, irresistible, seductive and in control.


· Quality and cleverness will be highly regarded
· Create a breathtaking and beautiful work of art
· Your video should have an elegant and modern tone of voice
· Amaze and dazzle your viewers


You have to include Estee Lauder logo in the last frame.
You have to include the product shot in the video/animation.

Who are we talking to:

Women age 25+. Fashionable, elegant and poised, they use make-up not to disguise but to exult their inner beauty and sophistication.

Background of Estee Lauder

For over 60 years, Estée Lauder has stayed true to one unshakeable belief: “Every woman can be beautiful”. This simple notion has made Estée Lauder into one of the world’s most renowned beauty companies, with a worldwide reputation for elegance, luxury and superior quality.

Using cutting-edge technology, Estée Lauder skincare, makeup and fragrance products have proven effective by women from more than 140 countries and territories.

Click here for more information on Estee Lauder Pure Color Lipstick.


Grand Prize: USD 3,000 cash
Runner-up: USD 2,000 cash

What’s the medium?

30 – 45 sec video (or animation).

Contest duration

Start Date:
31st January 2011
End Date:
27th March 2011 11:59 PM

Entry specification

- Minimum 640x480 PAL, MOV / WMV / AVI / MP4,
- Encoding: MPEG 4, H.264, XVID, Video Rate: 400 kb/s minimum
- Audio Rate: 64 kb/s
- Duration of your work should be 30-45 seconds
- If you are selected as a winner, you must supply the original working files in 720p and 1080p High Definition version, so make sure to keep an HD or uncompressed MOV version of your work.

Do’s & Don’ts

- If you’re using text/subtitles in your work, it must be in English
- No restrictions on the number of submissions per participant
- Entries must be original and exclusive to the participant, true and verifiable
- You MUST use music and images that are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the Estee Lauder Call for Entries”
- eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.

Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to:


Prix du Jury

  • #1 Prix 2 000 €
  • #2 Prix 1 400 €