Gum Concept 2 Concours Terminé

Début 11 mars 2011 Fin dimanche 27 mars 2011 14h59 UTC Délibération Résultats mai 2011
Début
11 mars 2011
Fin
dimanche 27 mars 2011 14h59 UTC
Résultats
mai 2011
Brief
CONTEXT

Here is a new concept for a chewing gum, with holes filled with different flavors, textures and colors for a complex and sophisticated chewing experience.

The gum comes in two very different styles: one is for maximum pleasure and comes in fun fruit flavors. The other is for breath freshness and has a minty flavor.

BRIEF

What flavors, sensations and moods would you like to experience chewing these gums?

Also think about how you would communicate one or both of these two gums to your friends and show us through text, sketches, Powerpoint, designs… There are different prizes for each gum style so create one entry for each.

How would you describe the way each gum looks, the texture, and flavor experience?
What does each gum do for you? Does it save your date or interview? Does it change your day somehow?
What reasons would you give your friends to try these gums?
What name would you call each of these gums? What packaging art would catch your eye?
What is each gum’s personality?

How would you communicate these gums in a way the world has never seen before? Please do not to make a print ad, but express your thoughts and vision.

Winning criteria: Answer as many questions as possible to try to express the gum's particularities and differentiate yourself with your thoughts and creativity to stand out!

GUIDELINES

Formats: pictures, designs, collages, Powerpoint presentations, text, sketches, videos…
Use elements that are commercial use and copyright free – declare it in your media description (eYeka strongly recommends to refrain using items which are not your own creation)
Your media must be in english.

PRIZES

For each of two products:
First prize: $1 000 USD
Second prize: $500 USD
From third to seventh prize: $100 USD each

DATES

Start date: March 11, 2011
Time: 12:00 (Paris time)
End date: March 27, 2011
Time: 16:59 (Paris time, GMT+1)

NOTES ON THE TERMS & CONDITIONS

Infringement Notice
Contestants undertake to submit creative and original works. Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prix

Prix du Jury

  • #1 Prix $1000 (pleasure product) (800 €)
  • #2 Prix $1000 (freshness product) (800 €)
  • #3 Prix $500 (pleasure product) (400 €)
  • #4 Prix $500 (freshness product) (400 €)
  • #5 Prix $100 (pleasure product) (80 €)
  • #6 Prix $100 (freshness product) (80 €)
  • #7 Prix $100 (pleasure product) (80 €)
  • #8 Prix $100 (freshness product) (80 €)
  • #9 Prix $100 (pleasure product) (80 €)
  • #10 Prix $100 (freshness product) (80 €)
  • #11 Prix $100 (pleasure product) (80 €)
  • #12 Prix $100 (freshness product) (80 €)
  • #13 Prix $100 (pleasure product) (80 €)
  • #14 Prix $100 (freshness product) (80 €)