Lacoste Concours Terminé

Début 12 avril 2011 Fin lundi 06 juin 2011 21h59 UTC Délibération Résultats août 2011
12 avril 2011
lundi 06 juin 2011 21h59 UTC
août 2011
Unleash the Lacoste Crocodile 


The Lacoste crocodile is one of the most long-lasting and recognized icons in the world : an embroidery that stands for elegance, optimism, authenticity and audacity for those who proudly wear it.


Lacoste wants you today to create a 30-60 second video, stop-motion, or animation making the iconic Croc logo (embroided logo, or official green logo available here) the center of your creation. Bring him to life and show him as we've never seen him before starring in his own original adventures.

In your story and your execution, we want you to be creative, audacious and elegant and to stay true to our Crocodile’s personality: happy, lovable, positive, friendly, inventive, light-hearted and always elegant.
Stay true to it's modo, both unconventional and chic! ;)

Your creations should be inspiring, energizing, fresh, modern and dynamic in their treatment, spirit, and quality. Since this is a prestigious brand, a strong emphasis will be made on aesthetics and respect of the brand's values.

Take your chance and unleash your imagination!


- Please don't create an ad for Lacoste - we are looking for stories around the Lacoste crocodile logo who should be the hero of the story.
- Only use the current Crocodile logo - either the embroided crocodile logo or the official green croco logo (no old logos, no previous logos, no reinterpreted logos) - and remember that the logo always looks to the right side. Only use the logos provided here
- You can play with the logo, but we need to be able to recognize the original Lacoste crocodile
- Stay true to Lacoste’s brand values: elegance, optimism, modernity & audacity, creativity and to the crocodile's personality

PRIZES: 10.000Euros total!

1st Prize: 5.000 Euros
2nd Prize: 2.000 Euros
3rd Prize: 1.000 Euros
4th and 5th Prizes 500 Euros each
6th – 9th Prizes: 250 Euros each


Start date: April 12, 2011
Time: 15:00 – GMT

End date: June 6, 2011
Time: 23:59 – GMT

Notes on the Terms & Conditions 

Infringement Notice

- Contestants undertake to submit creative and original works.

- Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
- Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Prix du Jury

  • #1 Prix 5 000 €
  • #2 Prix 2 000 €
  • #3 Prix 1 000 €
  • #4 Prix 500 €
  • #5 Prix 500 €
  • #6 Prix 250 €
  • #7 Prix 250 €
  • #8 Prix 250 €
  • #9 Prix 250 €