The new Eve beverage Concours Terminé

EVE is a light alcoholic drink (3.1% vol. alc.) designed for women.
Eve is one of the most successful beverage innovations to have hit the Swiss market in past years and is a product developed for women that do not drink the classical beer because of its bitter taste and male image.
It is an alternative to easy drinking beers, beer-mixes, sparkling wine, wine or cocktails.

To build on this success, we want your help to develop brand new Eve beverages that would appeal to women that are not beer drinkers.
Through pictures, designs, collages, mood boards, videos, PowerPoint presentations, text, or sketches, imagine the new drink that will please 25 – 35 year-old urban women.