Résultats | Les nouveaux Mini Oreo arrivent!

Découvrez les résultats du concours Les nouveaux Mini Oreo arrivent!

Étude de cas : Positioning Mini Oreo on The Market

Découvrez l'exemple de réussite de Mini-Oreo

Défi

Résumé du concours

Imaginez que vous êtes le créateur des Mini Oreo. Vous voulez les présenter au monde entier.

Montrez-nous ce qui vous plaît tant dans ce nouveau produit en réalisant l’affiche publicitaire de ces nouveaux biscuits !

Pensez à leur particularité et dites-nous en quoi ils sortent du lot. L’objectif c’est que tout le monde ait envie de se ruer sur les Mini Oreo !

4 Gagnants 272 Contributeurs 516 Médias Acceptés 42 Pays 11 Langues

Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)