Découvrez les résultats du concours Crème Coiffante Innovation Sunsilk
Résumé du concours
Créez la nouvelle génération de crèmes coiffantes Sunsilk.
Les femmes sont très attachées à la beauté de leurs cheveux, elles se sentent belles et épanouies en étant coiffées à la dernière mode. Nous nous sentons bien quand nos cheveux sont beaux à regarder et à toucher.
La crème coiffante est un produit qui donne confiance aux femmes. Elle s'applique sur cheveux humides après le shampooing, sa texture crémeuse hydrate les cheveux et les rend plus doux et facile à coiffer. La crème coiffante discipline les cheveux rebelles et garantit une meilleure tenue pour votre coiffure.
Votre mission : imaginez la nouvelle génération de crèmes coiffantes Sunsilk qui apportera encore plus de satisfaction et d'avantages aux femmes !
Exposez-nous vos idées avec une présentation PowerPoint, un dessin, une illustration ou des photos. Imaginez pourquoi les femmes en seront folles, imaginez l'emballage, le format, le rituel, les recettes, le parfum ou toute autre chose...
Gagnants Prix du Jury
Sélection de Sunsilk
KarineHimura #1 Prix
- Ecriture Créative
- Design d'Emballage & Etiquette
#1 Prix de 2 500 € pour Seda_KarineLima
I met eYeka over the net less than a year ago, I was looking for ways to improve my creativity, at the time I had just graduated and I wasn't working yet, so I was looking for ways to participate into contests and show my works. eYeka is a very good platform for this, I would have never had the chance of working for a big brand such as Unilever if it wasn't for eYeka. I decided to participate in this context specifically because I always use Sunsilk's product but I suffer from allergic rhinitis and the combing creams made me sneeze all the time, especially because I used a lot of it! When I saw in the brief that I could invent a new perfume I thought that it was my opportunity! I don't know much about perfumes thought, so I have created the new packaging which more related with my job. I always do a lot of researches before starting to work on the creation, I use many methods from various national and international designers: I search for info on the product, to know more about the brand which is asking for the work, their public, and the product they would like. I also look for information in the competitors' products, and I start sketching. As I go on with the researches the idea becomes clearer in my mind and I list all the requisites that I want my product to have and how it will look like. Then I choose among the alternatives I found, looking for the best solution. Only after I start thinking about the aesthetics of the product, which needs to be functional before being nice!
Really liked the idea of combining two different & complementary products in a same packaging to offer double care to all types of hairs. The packaging concept is not only nice and well branded but also very functional
volodymyr_moskalets #2 Prix
- Ecriture Créative
- Script et scénarios
#2 Prix de 1 500 € pour sunsilk
I love to create something new. And the greatest happiness – is when your ideas are useful. I was very interested in the idea of creating a new product for Sunsilk – such a famous brand. I hope that one day women all over the world can appreciate my idea into practice. And hope they like it. Thanks a lot!
A singled-minded idea that expands Sunsilk product and brand experience to a new segment. Very clever!
alexchapuis #3 Prix
#3 Prix de 1 000 € pour sunsilk_aquapeal
I discover eYeka with a friend, I join in eYeka challenge to win more money and diversify my portfolio. Specifically I participated in Sunsilk challenge, because I love girly brief and beauty products. My creative process is: I look for the idea, I check the highness and the weakness of it, and when I begin the graphical design I saw if it's work.
Very innovative. It takes combining cream to a more fashion/beauty category. Inspiration for the brand moving forward.