Découvrez les résultats du concours Citroën DS3
Étude de cas : Co-creating original designs to personalize an automotive icon
Découvrez l'exemple de réussite de CitroënDéfi
Résumé du concours
Apporter une touche de luxe français au design de la Citroën DS3
Un des plus grands constructeurs automobiles, Citroën, est à la recherche de designs créatifs dans le but de personnaliser de manière unique le modèle Citroën DS3.
Afin de personnaliser la Citroën DS3, créez des designs élégants, inspirés par le luxe français. Vos designs seront appliqués sur le toit (design et couleur), les rétroviseurs extérieurs (design et couleur), le tableau de bord (design et couleur) et les jantes (design et couleur).
Format: Affiche ou Illustration (2D).
Citroën Psa peugeot citroen
Citroën team thanks you all for the huge work that you have done for this contest. The entries were original, very fine and audacious. Most of them fit our expectations. But some of them went beyond our expectations and really surprised us. It has been very important for us to have fresh look from someone who doesn’t belong to our team.
Gagnants Prix du Jury
Sélection de Citroën
MOCKI010 #1 Prix
#1 Prix de 5 000 € pour CITROEN-DS3-OUI-DESIGN-01
The first design OUI, we chose because of its simplicity, its visual impact and use of a very famous French word – a synonym of openness and joy of life.
lewistso #2 Prix
#2 Prix de 3 000 € pour fleur-de-lis
The second design LYS was a surprise for us. The LYS reminds us of a royal France, a very traditional vision. But after all it puts DS at the heart of noble cars! We also appreciated pastel colours and femininity.
jerom_goof #3 Prix
#3 Prix de 2 000 € pour CITROEN DS3 FRENCH LUXURY
The final winner has managed to use a very traditional French drawing – la toile de Jouy. This was also a surprise for us. Very audacious and unseen in auto-mobile design.
