Découvrez les résultats du concours Coca-Cola
Résumé du concours
Qu'avez-vous fait récemment pour la première fois ?
Attention : afin de bien comprendre le concours, ne vous contentez pas de lire le résumé mais prenez connaissance du brief dans sa totalité.
La vie est pleine de “premières fois”. “La première fois” ouvre le champ des possibles. Elle nous permet de conserver notre élan, tout en continuant d'essayer des choses nouvelles et inexpérimentées. En somme, il s'agit de vivre de nouvelles expériences. Il n'est pas facile de rester curieux et surtout courageux, au moment de tester des choses nouvelles. Mais oui, vous savez ce moment où il faut sortir de sa bulle de confort ? Avouez-le, à cet instant précis, il y a toujours un sentiment d'hésitation et de retenue (j'y vais, j'y vais pas...). Mais à quand remonte la dernière fois où vous avez fait quelque chose de nouveau pour la première fois ?
A travers un mini-film original, captivant et de haute qualité, montrez-nous quelque chose que vous avez récemment fait pour la première fois, et inspiré par Coca-Cola.
FORMAT: Vidéo/animation de 60 s minimum et d'une durée maximale de votre choix.
Gagnants Prix du Jury
Sélection de Coca-Cola
dreamcatcher #1 Prix
#1 prix pour 24 000 €
I am a director for “Freakin Rad Films” an independent online video production company. We've worked on dozens of fun independent videos for our own YouTube channel “FreakinRad” as well as many other videos for clients and online video contests. I've personally been working in the documentary world for over a decade, but also enjoy sci-fi, fantasy and action adventure fiction work. We are putting together a feature film in 2014 that takes place in the near future.
Filmmaking and storytelling are my passion and I felt so honored to be able to represent Coca-Cola with my work.
Marcs #2 Prix
#2 prix pour 6 000 €
We were enthusiastic about the idea of taking part in a worldwide contest for such a famous brand. It was a great challenge for a small team like us but we trusted our idea and wanted to make it real.
It was exciting to help someone to do something for the first time and watch and capture his impressions and feelings so closely. We had lot of fun with the protagonist and it was a huge satisfaction for us making one of his dreams come true. It was just a gift. We lived and enjoyed a nice story, but we also made our work true and we are very happy and proud of it.
cistudios #3 Prix
- Ecriture Créative
- Design d'Emballage & Etiquette
- Script et scénarios
#3 prix pour 3 000 €
We were really excited to do this ad. As its kind of a person story to me. Me and my brothers did this when we were growing up. Coke bottles always make the perfect bottle rocket holders :) this was one of my earliest childhood memories. Film-making is always best when it is done with a team, and we were really excited to produce this spot and have fun while doing it.
We are always looking on Eyeka for fun and challenging spots to create and this one was a great fit. We always create media with a good story. That is always the first thing. Story is king. Everything else is secondary and that is our film making approach. :)
We are so excited to take 3rd place
Rencontrez tous les contributeurs créatifs du concours
We received more than 90 entries and one of the winning entries was that of Marcos Pitarch and his colleague Borja Castelló.
His winning entry features Joaquìn Anton, a 75-years old man who had never seen the ocean in his entire life. The video shows how Marcos and his team brought Joaquìn to the sea, capturing this beautiful experience of a man who spent his entire life in Santa Cruz, Spain, without ever getting to hear the sound of waves. His dream of visiting a beach for the first time came true.
Coca-Cola featured the winning mini-film on its brand content channel Coca-Cola.tv in Latin America, bringing Marcos and his team the recognition that the spot deserved.
The story was also featured on the Spanish television, as you can see in the following spots, garnering the creators fame and recognition for a beautiful “First Time” story.