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Défi

Résumé du concours

Eblouissez-nous avec votre nouveau concept de café idéal !

Le café est l'une des boissons les plus consommées au monde. En plus de son goût et son arôme irrésistible, une tasse de café procure un effet booster que beaucoup de gens apprécient. Froid, chaud, court ou long, sucré, mousseux, au lait ou noir, une tasse de café vous fait vivre une chaleureuse émotion, en faisant de ce moment un plaisir essentiel quotidien partagé par beaucoup de monde. Chacun semble savoir ce qui définit un bon café, mais nous pensons que la tasse de café idéale n'a pas encore été inventée ! Il est temps de passer à la vitesse supérieure, pour en faire le prochain grand succès !

Eblouissez-nous avec un concept original de café noir à 100%, à préparer soi-même chaque jour. Et transformez l'expérience du café en un nouveau plaisir unique et excitant.

Format: Présentations composées de photos, d'illustrations ou de croquis, avec explications

Lisez l'ensemble du brief

3 Gagnants 120 Contributeurs 145 Médias Acceptés 26 Pays 9 Langues

Gagnants Prix du Jury

Sélection de Nescafé

Gilower
Gilower #1 Prix
Gilower 73 420 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
Espagne

#1 Prix de 8 000 € pour Nescafé Spoon&Go

AnnaNThang
AnnaNThang #2 Prix
AnnaNThang 1 100 080 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
États-Unis

#2 Prix de 5 000 € pour Café Cubes

I was very excited to be selected as the second place winner of the Nescafe contest. To reach my winning concept, I spoke with my mother- who is a big fan and supporter of coffee! We began discussing convenience and on the go uses. We drank coffee... we thought about it. I mean really thought about it. How can it be delivered in a few form? I began to think about camping outdoors, and what type of product would benefit me when I didn't have a clean spoon! Together, my mom and I came up with a concept in which the coffee is packed into a cube and comes complete with a stirring stick. It's something I would actually use. eYeka has been a pivotal destination in my career. The prizes and clients cannot be matched anywhere online. We are given extraordinary opportunities with world famous clients. The prizes are the highest anywhere on the net. The clients are the biggest. No one can top eYeka. So glad I found them.

Gaetan_Uytterhaegen
Gaetan_Uytterhaegen #3 Prix
Gaetan_Uytterhaegen 19 710 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
Royaume-Uni

#3 Prix de 2 000 € pour Nescafé Crush

I am a creative (copywriter/art director) working in a top advertising agency in London. I like to think that I’m one of those people lucky enough to get to do what they love for a living, which in my case is coming up with ideas, doing lots of writing and seeing my ideas come to life. Whenever I have the time, I love checking eYeka for new briefs. It really is a great platform for creative people to put their magical minds to good use!

My experience of the contest was really smooth (no pun intended). I remember reading the brief and instantly (seriously, none intended at all) having the idea which I then worked up and submitted. Unfortunately, there is no standard formula for ideas. It’s all about exposing your senses to as many incredible things as possible so that when you get asked a question, the connections in your brain can come up with a more original and inspiring answer.

Whenever I work on an idea, I like to put myself in the shoes of the final customer, not the judges. I also like to work on several projects at once so I can work on one then leave it aside for a while whilst I work on others. If I still like an idea when I come back to it, I click upload. If not, it’s back to the drawing board!

Communauté NESCAFÉ ®

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120 contributeurs