Résultats | Suivre son propre chemin – Imaginez une boisson Mountain Dew qui permet aux consommateurs d'exprimer leur personnalité et de se distinguer !

Découvrez les résultats du concours Mountain Dew Make My Own

Défi

Résumé du concours

Invent a Mountain Dew drink that allows people to express themselves and stand-out!

The third and last contest of the Mountain Dew contests series is about MAKE MY OWN. Create a very personalized Mountain Dew drink; one that loudly expresses the personality of the drinker… to start a conversation!

presentations with text and visuals, 5 pages max.

3 Gagnants 5 Les Favoris de la Communauté 35 Contributeurs 49 Médias Acceptés 16 Pays 6 Langues

Mountain Dew Pepsico

Thank you all for your participation! Selecting winners has been a hard task given all the great ideas the contestants provided. We certainly look forward to engaging you all again in the future!

Gagnants Prix du Jury

Sélection de Mountain Dew

alorsold #1 Prix

alorsold 19 890 Score Créatif

Graphisme
Illustration
Ecriture Créative
Design d'Emballage & Etiquette

France

#1 prix pour 3 000 €

Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. The Dew Scratch Can entry does this by allowing consumers to make the can their own personal canvas. In particular, the notion that one could create their work of art without defacing the Mountain Dew logo was particularly clever and appealing, and helped this entry stand out among similar ideas.

Mountain Dew

gizmo #2 Prix

gizmo 30 Score Créatif

Graphisme
Vidéo
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie

Indonésie

#2 prix pour 1 500 €

We liked the notion of a portable alchemy kit, and appreciated the thought shown around giving some control to the consumer, but not too much control. The packing unlock in regards to the chamber system of ingredients is novel. Moreover, the use of an online/mobile application added a unique element for further consumer engagement.

Mountain Dew

aek_studio #3 Prix

aek_studio 47 860 Score Créatif

Graphisme
Illustration
Animation
Design d'Emballage & Etiquette
Photographie

Pays-Bas

#3 prix pour 1 000 €

We enjoyed the idea of consumers having the option to produce their own "Dew", and thought this might play well in the e-commerce space. Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. Dew Club does this by allowing consumers to make the can their own Dew - allowing us to turn the reigns over to them for a short amount of time.

Mountain Dew