SUCCESS Concours Terminé

Metaphor of women that symbolizes hair is unique and the entry has excellent context where we can describe what we would like to communicate with the target. Change of  woman's dance and man's facial expression are  effective performance that can convey emotional message to the viewers. We highly value the entry.

Very insightful point to us is  this entry's view point that shows woman underpins man's success and man's confidence about hair. What the woman sprays Success to the man is unexpected  performance to us. We are amazed by the originality.  

The copy "Feed your hair" is excellent and surprising scene where animals have a meal enhances the impact of the video.