New Product Name Concours Terminé

Create a name for a whole protein formula milk for PKU.

1 800 €
Concours terminé le 20 octobre 2014
Ecriture Créative

People with PKU (Phenylketonuria: rare condition in which an individual is born without the ability to properly break down an amino acid called phenylalanine) need to follow a diet that limits phenylalanine. They have to drink formula milk. Most formulas are currently made of synthetic amino acids.

Instead of this, our sponsor is developing a PKU formula that is made from a natural whole protein derived from whey, called glycomacropeptide (GMP).


Find the perfect name for this new formula milk made with natural whole protein, for patients who suffer from PKU.


Format: Naming ideas (a name + a paragraph of explanations.)