Résultats | Big Mac et Chicken McNuggets – Saurez-vous magnifier l'expérience Big Mac et Chicken McNuggets et renforcer la popularité de la marque ?

Découvrez les résultats du concours Big Mac et Chicken McNuggets

Défi

Résumé du concours

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

5 Gagnants 4 Les Favoris de la Communauté 83 Contributeurs 127 Médias Acceptés 32 Pays 9 Langues

McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Gagnants Prix du Jury

Sélection de McDonald's

Nexo24 #1 Prix

Nexo24 10 Score Créatif

Graphisme
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

France

#1 prix pour 4 000 €

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's

ManuFF #2 Prix

ManuFF 28 180 Score Créatif

Graphisme
Vidéo
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

Espagne

#2 prix pour 2 000 €

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's

siraelle666 #3 Prix

siraelle666 0 Score Créatif

Graphisme
Illustration
Design d'Emballage & Etiquette
Photographie

France

#3 prix pour 2 000 €

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's

mwfuchs #4 Prix

mwfuchs 10 Score Créatif

Graphisme
Ecriture Créative
Script et scénarios

Royaume-Uni

#4 prix pour 1 000 €

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's

mickeygogo #5 Prix

mickeygogo 0 Score Créatif

Graphisme
Vidéo
Illustration
Animation
Ecriture Créative
Design d'Emballage & Etiquette
Photographie
Script et scénarios

Irlande

#5 prix pour 1 000 €

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's