HUGO prochaine génération Concours Terminé

Découvrez les résultats du concours HUGO prochaine génération


Défi

Résumé du concours

Aidez HUGO à attirer la génération Y avec vos idées incroyables !

Imaginez LA nouveauté en matière de parfums qui fera craquer la génération Y.

Présentation avec illustrations et texte (6 pages maximum)

Lisez l'ensemble du brief

5 Gagnants 120 Contributeurs 156 Médias Acceptés 37 Pays 11 Langues
21aa0b109fe9013262a60a459361d064

HUGO P&g

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

Gagnants Prix du Jury

Sélection de HUGO

InDezign
InDezign #1 Prix
InDezign 329 070 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Script et scénarios
Allemagne

#1 Prix de 4 000 € pour HUGO Fragrance Bracelet

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 Prix
kbr3scia 68 630 Score Créatif
  • Graphisme
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
Royaume-Uni

#2 Prix de 2 000 € pour convocatoria HUGO nueva generación

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 Prix
aventicum 676 790 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Suisse

#3 Prix de 2 000 € pour Perftattoo

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 Prix
harimurdoko 54 170 Score Créatif
  • Graphisme
  • Illustration
  • Design d'Emballage & Etiquette
  • Photographie
Indonésie

#4 Prix de 1 000 € pour hugo MIX water

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 Prix
aaronlobb 14 260 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Script et scénarios
Royaume-Uni

#5 Prix de 1 000 € pour HUGO INDEPENDENTS

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

Communauté HUGO prochaine génération

Rencontrez tous les contributeurs créatifs du concours

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 contributeurs