Kellogg's new product Concours Terminé

Invent new Kellogg’s cereals products to delight Brits at breakfast and all day long.

Début 10 avril 2015 Fin lundi 20 avril 2015 23h59 UTC Délibération Résultats juillet 2015
10 avril 2015
lundi 20 avril 2015 23h59 UTC
juin 2015


From fields to families, Kellogg’s offers to kids and adults delicious snacks and breakfasts to be enjoyed throughout the day. Kellogg’s has many famous brands such as: Rice Krispies, Special K, Coco Pops, and Corn Flakes etc.

For people, Kellogg’s means fun and tasty moments at breakfast.

Kellogg’s needs your help to create new snacks or cereal products to delight even more adults and families in the UK.

Défi Créatif

Invent new cereals products that fit into one of the followings trends: detox, heritage and provenance.

The brand Kellogg’s looks to innovate and create new cereals, bars or biscuits based on three trends they have observed in the UK.

Please read the details of each orientation carefully.

  1. DETOX: It’s about cereal foods that do good to your body. It’s food with a benefit because it contains natural sources of nutrients, antioxidants and good fats. It’s inspired by the need that people have to be more cautious about what they eat. Ingredients included in such formulas contains coconut water, hemp, cacao, goji, flax etc.
  2. HERITAGE/NOSTALGIA: it’s about products that are simple, truthful, authentic and less processed. It’s inspired by a vintage trend and by the fact that some people have nostalgia of the cereals they were eating as kids.
  3. PROVENANCE: it’s about products that are produced locally, close to you and very natural. It’s less processed too and it’s honest. Products there have a strong personality, they are for people who care about the environment, hence the origins of their food.

Pick one route and create a full concept.

Tell us about the product: name; formula; ingredients, cereal, bar or biscuit; hot or cold; breakfast or any time of the day; at home or on the go.

Create the packaging and group both in two sided document (please find some examples in the TIPS)

You are not obliged to create an idea for the three themes, although we believe that if you are able to create for one, you can also do well for the others.



Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

Here are examples of ideas that would work for this contest. Just examples, please invent your own!


Prix du Jury

  • #1 Prix 3 000 €
  • #2 Prix 1 500 €
  • #3 Prix 500 €


Product design (visual) and one paragraph of text. (1 page PDF only)

Critères de Sélection

We are expecting you to provide two things: a product idea and a packaging idea. The entries will be judged on the criteria of novelty and also relevance to the three themes.  


Contraintes pour ce concours

  • Please submit entries in English.
  • Visit Kellogg’s website to know about the products they already have.
  • If you’d like to know more about the brand’s personality, please check this ad.
  • Please download and use the template from the toolkit to create your entry.
  • You’ll find the logo in the toolkit
  • Remember your target is the UK.
  • If you want to create ideas based on each theme, please submit each one in a different file.

Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.