Knorr Innovation Concours Terminé
eYeka Express

Help Knorr create a revolution in Hot Savoury Snacks!

Début 13 mai 2015 Fin dimanche 24 mai 2015 23h59 UTC Délibération Résultats juillet 2015
Début
13 mai 2015
Fin
dimanche 24 mai 2015 23h59 UTC
Résultats
juillet 2015
Brief

Contexte

What do you reach for when taking a quick break at work during a busy day or between classes, when you’re feeling that growl in your tummy? When you need something more filling than just candy? Something that not only fills you, but also comforts you, even warms you up? What else is there besides the usual – cup noodles or instant noodles, rice pots, or microwaveable mashed potatoes?

Knorr wants to surprise and excite people with new savoury snacks that will grab people’s attention and entice them to try this new product. How can we revolutionise the hot savoury snacking category?

Défi Créatif

Revolutionise snacking with a new quick to prepare Knorr Hot Savoury Snack that will make people’s mouths water!

In your entry, tell us your idea for a delicious new snack that’s quick to prepare and available in a single portion. Show us what it looks like.

Think about the person who would be interested in this snack. They’re busy and want to eat something warm, quick and easy to prepare in between meals.

What are some of the new benefits they can get from this new product?

Think about:

Product: Is this a new product? Different ingredients? Is it from a different part of the world and not easily accessible in Europe?

Packaging: Think about a new design, new size, new shape, what do people use to eat it? How does different packaging open up new snacking opportunities?

Place or occasion: Can people enjoy a hot snack when they’re on the go? Where else can they enjoy it? When do they enjoy it?

Please answer the following questions in your entry:

  1. Who is your food product intended for?
  2. How does your new idea differ from existing hot savoury foods in the market?
  3. How does your idea enhance the snacking experience?

We’re looking for your great ideas and they can come in a sketch or a rough drawing as well picture mock-ups.

Conseils

Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

A good example might be a single serving of three little microwaveable dim sum in a box that you can reheat. You get variety, it’s light, savouty, hot, fast to eat and brings Asian novelty to the hot savoury snacking experience.

A bad example would be a pizza slices, hot sandwiches, French fries – all these already exist in the European snack food market.

Prix

Prix du Jury

  • #1 Prix 1 500 €
  • #2 Prix 600 €
  • #3 Prix 400 €

Format

1 page including 1 visual and 1 paragraph of text (PDF).

Critères de Sélection

We are expecting you to provide two things: an original product idea AND an original packaging idea.

Contraintes

Contraintes pour ce concours

  • Entries should be in English only.
  • Visit the Knorr website to know about the products they already have.
  • Your product should be easy to prepare, for example with warm/boiling water or in the microwave; a conventional oven might not be as accessible and take too much time.
  • Your entry must have 1 visual, 1 paragraph of text to answer our 3 questions, and be easy to understand.

Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.