Say eYeka Concours Terminé

Help people pronounce “eYeka” properly.

Début 2 juillet 2015 Fin mardi 21 juillet 2015 23h59 UTC Délibération Résultats septembre 2015
2 juillet 2015
mardi 21 juillet 2015 23h59 UTC
septembre 2015


It’s always the same!

Every time we go to a client meeting, a networking event or whenever we speak about what we do in front of friends and family, we face a problem: people don’t know how to pronounce properly our company name “eYeka”. It’s frustrating and we guess you are not entirely sure either!

And yet, there is only one way to say it.

eYeka means “The soul of the eye”. Our name is composed of two words:

  • “eye” is literally the eye. Here, it means how our community of creators (you!) see brands and other items and express ideas in a visual way
  • “ka” is the Egyptian representation of spiritual essence. The Ka was the “spirit” part of the human soul (still you)

As a result, eYeka is intended to be pronounced as “i-ka” (ai-k-ᴂ), just like “iPhone” or “iPad”, and not aya ka or éyéka.

People are not sure about the right way to talk about us. In the business world, it’s all about credibility and impact. Also, we want to be remembered! The worst thing that can happen is for someone to say to someone else: “I met someone, he gave me his business card but I can’t remember the name of his company…”

This is why, our identity has to be clear and distinct. We need you to cast your eye over this.

Défi Créatif

Create a design solution to help people to pronounce our name properly.

A design that most people, when reading it out loud, will say “i-ka” (ai ka).

The design solution should work graphically (i.e. websites, business cards) but also as text (i.e. e-mails, press releases).

It may involve modifying the eYeka logo, but:

  • do not change the way eYeka is spelled (E Y E K A);
  • keep the overall current eYeka logo (with the “Y” that stands for the people at the heart of the participation);
  • stay within brand guidelines as much as possible: do not change the color of the font (cf. guidelines below), the typography, etc.

We’d love to know more about your creative thinking. Please make sure you answer the following questions about your idea:

  1. What is the idea behind your design?
  2. Why is it a good idea?
  3. How can this idea be translated to other forms, such as text, video, etc?


Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

A bad idea would be to change how the word is written.

Example: transform ”eYeka” to “Aï Ka” ; “eye ka”; “EYEka”, etc. These are bad examples as they change the way our name is spelled and/or do not comply with our brand code.


Prix du Jury

  • #1 Prix 1 000 €
  • #2 Prix 500 €


A single-page submission (left side = your idea, right side = answers to the 3 questions).

Critères de Sélection

Create a design solution that will help people to understand quickly and without any doubt, how to pronounce eYeka correctly.


Contraintes pour ce concours

  • The color of the font (#222222).
  • Download the logo here.
  • In English.


Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.