Koleston Hair Coloring Concours Terminé
eYeka Express

Convince Brazilian women that Koleston gives them beautiful salon-quality hair-color results at home.

Début 4 septembre 2015 Fin lundi 14 septembre 2015 23h59 UTC Délibération Résultats octobre 2015
Début
4 septembre 2015
Fin
lundi 14 septembre 2015 23h59 UTC
Résultats
octobre 2015
Brief

Contexte

In Brazil, hair is one of the most important aspects of a woman’s beauty and beautifully colored hair contributes to her self-esteem. Many color their hair at home, once per month or more. But thanks to rising incomes, many Brazilian women love to get their hair colored at the salon, but also top up their color at home in between salon visits.

At the end of 2014, a strong economic downturn cast a shadow over consumer confidence levels, and this has impacted on Brazilian women’s hair coloring habits. Beautiful hair color has become part of their persona to the outside world - something that they desire to maintain. So many are now doing it themselves more often, but they feel it’s not as pleasant as going to the salon, and the process can be complicated and messy. Coloring at home seems like a downgrade from their previous coloring at a salon.

Koleston was one of the first big home hair-color brands in Brazil, but as new brands have entered the market, creating buzz and excitement, many women have “forgotten” about the famous Koleston brand. Koleston is a true hair-color expert, with shades that deliver intense color and great results at home. It is also easy to use and cares for hair without damaging it.

Today, we need your creativity to get Brazilian women to remember the Koleston brand and show them that coloring at home is not a downgrade, as they can get the same salon-quality results with Koleston.

Défi Créatif

With a beautiful and eye-catching visual, show that Koleston makes women look and feel beautiful thanks to its intense, salon-quality hair-color results.

These women come from all socio-economic income groups. The typical hair-color journey looks like this:

  • Women in their mid 20s: to enhance their beauty
  • Women in their early 30s: to start covering up grey hair
  • Women in their 40s: to continue covering up grey hair; it has become an obligation, yet one they care much about

Help make Brazilian women feel good and worry-free about coloring their hair at home with Koleston, giving them beautiful, salon-quality color, each and every time they color their hair.

Creatively illustrate your visual, with a short description that explains your idea!

Good luck!

Conseils

Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

Example of a good idea: We see a visual of a woman in front of her front door. She’s just left her home with beautifully coloured hair. She’s smiling and she has her finger to her lips as if to say “shhhh, it’s a secret.” The idea here is that she gets salon-quality hair color at home and no one would ever know the difference.

Example of a bad idea: A bad example might be a visual that highlights a beautiful woman with beautiful hair color & a pack shot.

Prix

Prix du Jury

  • #1 Prix 1 500 €
  • #2 Prix 1 000 €
  • #3 Prix 500 €

Format

1 page including 1 visual and 1 paragraph of text (PDF).

Critères de Sélection

The winning entries will show Koleston as the true expert in hair-color that delivers beautiful salon-quality results at home, allowing women to be worry-free and giving them the confidence to be their best selves.

Contraintes

Contraintes pour ce concours

  • Your idea has to clearly show that Koleston delivers amazing salon-quality results at home.
  • Avoid clichés, such as a visual that shows the effect of the product working from within the cross section of a strand of hair.
  • Please submit entries in English or Portuguese.
  • You can download the logo and pack shot here.
  • Les entrées sélectionnées seront utilisées sur Internet. Les autorisations et licences d'utilisation d'éléments protégés (musique, images, etc.) doivent être compatibles avec une diffusion sur l'Internet. Vous devez être capable de fournir une preuve écrite de ces autorisations et licences à n'importe quel moment.

Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.