Fraîcheur Close Up Concours Terminé

This is a great way to change oral hygiene from something that’s seen as a chore to something that’s enjoyable. We love the idea of putting the fun back into something that no on really likes doing. We also like the idea of making oral care more portable.

This is a great idea to make oral care more tangibly refreshing – freshness that you can feel in your mouth in a tingly way. It is also a great way to extend the idea of freshness beyond the mouth.

The issue that you’ve decided to address is an oral care issue that many people don’t take care of because it’s seen as too much of a hassle. We like your idea because it helps address a much forgotten issue, which will open up opportunities for CloseUp to play in.

This idea really pushed the boundaries of product format and is also a fun way that people can enjoy taking care of their teeth. It will inspire new product ideas and extend our current range of oral care products.

Combining technology that is primarily used for in categories and CloseUp oral care expertise in this novel way will open up new occasion-based opportunities for people to experience freshness on-the-go. We really like it is rechargeable and portable.