Domino's Pizza Occasion Concours Terminé
#Dominos eYeka Express

Invent the next pizza that could revolutionize the way we eat pizzas.

Début 3 décembre 2015 Fin mardi 15 décembre 2015 23h59 UTC Délibération Résultats mars 2016
Début
3 décembre 2015
Fin
mardi 15 décembre 2015 23h59 UTC
Résultats
janvier 2016
Brief

Contexte

When we think about pizza, we think of a large Italian flatbread with various toppings and lots of cheese. Sometimes it feels as if the biggest pizza innovation is the half-and-half – being able to enjoy two flavors in one pizza – or the square pizza.

Domino’s Pizza is the #1 pizza delivery brand in the world. Offering a variety of value and premium pizzas, sides and desserts, Domino’s aims to make and deliver every delicious order fresh and fast.

Looking at how the world has changed in the way that we eat, Domino’s needs creativity and ideas that will make pizza relevant to a new group of people ages 18-34 who think of mealtimes very differently.

Défi Créatif

Help Domino’s own eating occasions with pizza innovations that will change the way we eat pizzas.

Tell us how Domino’s Pizza can reach the hearts, minds and stomachs of people ages 18-34 by appealing to a new way of enjoying food.

Here are three areas that we’d like you to innovate on. Please choose from one of these three areas to focus your innovation on. If you have more than one idea, please submit it as a separate entry:

  1. Snack-worthy foods: With busy lives and shortened attention spans, we need food that fits in and around our diverse lifestyles. No longer the standard three meals a day, how can pizza evolve in a way that’s social not serious, approachable not fine dining, while still providing optimal nutrition needs and healthy eating?
  1. Social grazing: Our world is a connected one and there’re so many opportunities to share. Around food, we too want to experience more, experience different dishes and cuisines, and share them with the people around us; it’s a practical way to enjoy all that there is on the table. How could pizza play a part in social grazing, where mealtimes are not just about filling bellies but trying and learning about food with each other. 
  1. My way through play: This is about eating in a lighthearted, fun, and playful way for grown ups. Enjoying food is about sensorial ways of eating – more than just your mouth and tastebuds but what you can see and touch; customising your food to suit your tastes. How can your pizza innovation help you express yourself in a playful way through your food and mealtimes?

Remember, you just need choose one of the three innovation areas above per submission. Please tell us which area of pizza innovation you chose (e.g., #2 Social grazing) in the template provided in the specific guidelines.

You can draw inspiration from other products (or even services) that you’ve had a good eating experience with. Think outside the box and show us what Domino’s Pizza can do to give you a revolutionary pizza experience.

Conseils

Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

To help you with your idea, think about:

  • Product: Is this a new product? Different ingredients? What does it look like and what would you call it?
  • Packaging: Think about a new design, new size, new shape, what do people use to eat it?
  • Place or occasion: When do people eat it? What might be the easiest or best way for people to order it?
  • Technology: How could technology make this product better?

Prix

Prix du Jury

  • #1 Prix 1 500 €
  • #2 Prix 600 €
  • #3 Prix 400 €

Format

1 visual and up to 150 words as explanation (1 page PDF template)

Critères de Sélection

Your idea will show us brand new, out of the box pizza experiences that will grab the attention of people ages 18-34 who are constantly on the lookout for new eating adventures.

Contraintes

Contraintes pour ce concours

  • Use this template for your submission: here
  • Entries must be in English only.
  • Your entry should include a visual of your idea and a paragraph of text explaining your idea.
  • Please submit your entry based on one of the three areas described above. If you have more than one idea, please submit it as a separate entry.
  • You can use commercial library pictures for your submission. Please indicate the source.
  • Les entrées sélectionnées seront utilisées sur Internet. Les autorisations et licences d'utilisation d'éléments protégés (musique, images, etc.) doivent être compatibles avec une diffusion sur l'Internet. Vous devez être capable de fournir une preuve écrite de ces autorisations et licences à n'importe quel moment.

Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.