Always - Odor Control Concours Terminé
eYeka Express

Obvious, clear, and simple. High potential to grab attention with opportunities to create a broader campaign

Great link with the pad as the key element to neutralize urine odors. Obvious benefit articulation. Like how the unique pad design of Always Discreet could be leveraged.

Simple, clear,cleaver usage of the Always Discreet pad, and overt call out of odor neutralization benefit. A lot of times simplicity in communication is the best approach.

Link with Panty, a visual that could work to communicate both pad and panty forms in a cleaver way. The usage of the "Feminine Lock" showing a female body and sexy panty provides the right context to highlight the odor lock technology/odor neutralization benefit.

Very creative benefit articulation and visual with potential to attract consumer's attention.

Great insight to leverage further. Opportunity to highlight more the odor neutralization benefit. Submission description captures the idea behind the visual, but there is an opportunity to enhance odor neutralization in the visual. Insight is still relevant.