L'Oréal - Sustainable Cosmetics Concours Terminé
eYeka Express

How can you make beauty products sustainable?

Début 22 mars 2016 Fin mardi 29 mars 2016 23h59 UTC Délibération Résultats juin 2016
Début
22 mars 2016
Fin
mardi 29 mars 2016 23h59 UTC
Résultats
mai 2016
Brief

Contexte

L’Oréal is the world’s biggest beauty company. What L’Oréal believes in is: Beauty for all - no matter which country, which socio-economic class and what age or life stage people are in, they have the right to great hygiene and beauty.

Beauty for all is L’Oréal’s new sustainability commitment.

This commitment covers four areas:

  • Innovating sustainably — by 2020, L’Oréal will innovate so that 100% of its products have an environmental benefit.
  • Producing sustainably — by 2020, L’Oréal will reduce its environmental footprint by 60% whilst bringing beauty to one billion new consumers.
  • Living sustainably — by 2020, they will empower every L’Oréal consumer to make sustainable consumption choices while enhancing the beauty of the planet.

Some milestones have already been achieved, such as the prohibition of animal testing, less use of plastic in products, zero waste packaging where consumer can use the product till last drop. There is also the biodegradability of the formulas used in products per se – no silicon, no surfactants, products that require less water to be processed, the use of natural ingredients instead of chemicals, etc.

L’Oréal wants to ground its actions in people’s convictions and this is why they’re coming to eYeka, to get a feel of what could be the next big innovation in terms of sustainability for beauty products (hair and skin care mostly).

Défi Créatif

Create an idea that will break the mold and make the beauty products (skin and hair care products or make-up) more sustainable.

Your idea needs to be something that really changes the game, things that will have a positive impact on the planet. Also, it should be things that will make a change for consumers – something that bring a benefit. For example, sulfate-free shampoos. It’s sustainable because it’s good for the planet but consumers don’t care. But if you allow people to refill their empty pack of skin care, it will mean something to them because it will cost less money to buy.

Your idea should be one for heavily-used products.

Here’s the list of products you can use for your idea. Pick one of them for your idea:

Click on the links to see the range of products on L'Oréal Paris website.

Your idea should be composed of a key visual and the answers to these questions (1 page, split into two parts)

  1. In what way is your idea sustainable? What’s the benefit for the planet?
  2. What’s the end benefit for the consumer?
  3. Where does your inspiration come from? It can come from other brands or products (food, automotive, etc.)
  4. What kind of consumers is your idea designed for? (Geography + gender)

Conseils

Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

A lot of things have been done in this field. For example, condensed deodorant sprays. They contain the same quantity of product but use less aluminum as the packs are smaller.

Recycling rain water to be used in factories is also a route that is explored. Being able to bring back your empty packs of skin care for refill them is another example of a good idea. Replacement of packaging material by a material that is better for the eco-system is also an idea that would work for this contest.

Bad ideas: removing parabens from shampoos and shower gels. It’s not changing the game, as most products have already removed them. 

Prix

Prix du Jury

  • #1 Prix 1 500 €
  • #2 Prix 600 €
  • #3 Prix 400 €

Format

1 page: visual of illustration and answers to the questions.

Critères de Sélection

We’re asking you to imagine ambitious things. The jury will award ideas that have the potential to have a big impact.

Contraintes

Contraintes pour ce concours

  • Use this template for your submission: here
  • Entries should be in English.
  • By sustainability, we mean “green” and good for the planet. The scope is not about social initiatives, like training women in remote places to help them get a job for instance.
  • Don't hesitate to visit L'Oréal Paris website if you want to read more about the products. 
  • Les entrées sélectionnées seront utilisées sur Internet. Les autorisations et licences d'utilisation d'éléments protégés (musique, images, etc.) doivent être compatibles avec une diffusion sur l'Internet. Vous devez être capable de fournir une preuve écrite de ces autorisations et licences à n'importe quel moment.

Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.