Olay - UV Innovation Concours Terminé
eYeka Express

Invent a revolutionary sun protection product that women will love to wear, every day.

2 500 €
Concours terminé le 10 avril 2016
Illustration - Ecriture Créative

Commercial sun protection products have been on the market since the 1930s and while there have been improvements in the product since then, many women still don’t use any. Even today, most existing sun protection products don’t meet the strict requirements that women demand of. If you could design a revolutionary sun protection product that women will love to use daily, what would it look like?

Wow us with your most creative and innovative sun protection product ideas that will show Olay stepping up and change the sun protection game.

Format: Poster with a visualization of your idea and answers to the two questions, using the template provided.