Lipton - Benefit Teas Concours Terminé
eYeka Express

Invent a new Lipton tea that will truly bring benefits to health-conscious people who live full active lives.

Début 8 avril 2016 Fin dimanche 17 avril 2016 23h59 UTC Délibération Résultats juin 2016
8 avril 2016
dimanche 17 avril 2016 23h59 UTC
juin 2016


When life gets busy, we can sometimes forget to take care of ourselves. Drinking tea can be an easy way to do something good for us every day.

You may have heard that green tea is “good for you,” but did you know there are other beneficial teas made from plant blends that are known for their goodness and healing properties?

Lipton tea is looking for inspiration to help them develop a new tea that will bring health benefits to Millennial consumers aged 18-34 who live full active lives. Although they live a busy life, staying healthy is a priority for them and they are looking towards natural (or homeopathic) solutions for overall wellness or to address specific issues or conditions.

If you could invent a brand new Lipton tea that could deliver health benefits, either general wellness or specific benefits to address an issue or condition, what would that tea be?

Défi Créatif

Invent a new Lipton tea that busy Millennials who live full active lives will enjoy drinking because it helps them daily.

With a great visual, tagline and answers to the questions below, unleash your creativity and invent a brand new Lipton benefit-based tea that will get Millennials who look for natural remedies (homeopathic) to embrace drinking that great beverage. They drink tea for overall health and wellness benefits as well as to address any specific issues and concerns they might have.

Your Lipton tea should embody the Lipton brand personality. Lipton is fun, not too serious, approachable and down-to-earth.

Think about:

  • Product: What would this new tea taste like? What type of tea would this be – herbal tea, green tea, black tea, white tea? What other ingredients (e.g., herbs, botanicals flavouring) would go into it?
  • Packaging: Would this come in a tea bag, as loose tea, tea granules, or another format we haven’t yet thought of?
  • How would you drink it? Would you drink this tea hot, iced, or somewhere in between?

Please answer these four questions in the template provided:

  1. What general or specific health benefits would the combination of ingredients in your new tea provide drinkers?
  2. Tell us about your new tea invention. What type of tea is it and what ingredients go into it? What does it taste like?
  3. What are some of the feelings that you might feel drinking this tea (for example would you feel calm or excited, or even inspired)?
  4. What would you name your new tea invention?


Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

Example of a good entry: Lipton Eucalyptus Tea made from eucalyptus leaves. This can be combined with mint and honey for a drink that soothes the throat yet invigorates the senses, helping you stay alert and awake during tired afternoons.


Prix du Jury

  • #1 Prix 1 500 €
  • #2 Prix 600 €
  • #3 Prix 400 €


Poster with a visualization of your idea and answers to the four questions, using the template provided.

Critères de Sélection

We are looking for the best ideas that will combine different ingredients in innovative ways for a new tea invention that Millennial consumers aged 18-34 who are keen on natural or homeopathic solutions would love drinking for overall wellness or to address specific issues or conditions.  The idea could either be for addressing your own personal needs or to address the needs for someone else in your family.

We will reward inspiring and innovative ideas so avoid everything that already exists on the market!


Contraintes pour ce concours

  • Entries must be in English only.
  • Use this template for your submission: here. Your entry must include a visual of your idea and descriptive text that answers the questions above.
  • Les autorisations et licences d'utilisation d'éléments protégés (musique, images, etc.) doivent inclure à minimum: (i) le droit d'intégrer des éléments protégés dans un nouveau travail dérivé ou fondé sur ces éléments, (ii) le droit d'utilisation commerciale et (iii) le droit d'utilisation sur l'Internet. Vous devez être capable de fournir une preuve écrite de ces autorisations et licences à n'importe quel moment.

Contraintes habituelles d'eYeka

  • N'affichez aucune information personnelle dans votre création (nom, numéro de téléphone, adresse e-mail, etc.)
  • Gardez sur votre ordinateur une version non-compressée de votre création, qui sera utilisée si vous êtes sélectionné parmi les gagnants.
  • Afin de pouvoir concourir, votre média doit être votre propre création.
  • Vous devez obtenir l'autorisation écrite de chacun des auteurs et acteurs ayant participé au média.
  • Précisez dans la description de votre média si vous êtes l'auteur ou non de la musique et/ou des images utilisées. Si vous avez utilisé des éléments (musique, photos, dessins, etc.) dont vous n'êtes pas le propriétaire, transmettez-nous les informations concernant la licence vous concédant les droits d'utilisation.
  • eYeka vous demandera de fournir des preuves écrites ou une copie de tous les documents écrits étayant de telles autorisations et permettant à eYeka et à ses clients d'utiliser le média conformément aux Conditions Générales du concours.
  • Tout média ne se conformant pas avec ce règlement, sera exclu du concours.