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Défi

Résumé du concours

Have a good time with Lay’s during the UEFA Champions League!

In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone.

PDF with visuals and text (4 pages max)

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Lay's Pepsico

Thank you all for your participation on this project. We are really excited about Lay's sponsorship of the UEFA Champions League and the opportunities this gives us to use in a really creative way...judging from your entries you also found it great platform for ideas! We were really impressed by the standard of entries and it really was a difficult task to narrow down to the winners. Thanks again to everyone who entered.

 

Gagnants Prix du Jury

Sélection de Lay's

artem_pozdnyakov
artem_pozdnyakov #1 Prix
artem_pozdnyakov 6 070 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Script et scénarios
Russie

#1 prix pour 3 000 €

Thank you so much! It was not easy brief, and it's a huge honor that this idea became a winner. I really hope that this idea will be implemented in the real life, because this meaning for me much more then winning! 

We loved this idea as at it's heart was bringing people together in a fun and engaging way, linking together football, fun times together and Lay's. The football shirt themed design also looked great and could be disruptive on shelf and certainly gave us inspiration. Thank you for your very creative input on this project.

 
Lay's
jeanbaptistepetricoul
jeanbaptistepetricoul #2 Prix
jeanbaptistepetricoul 183 150 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
France

#2 prix pour 1 500 €

We liked this idea as it leveraged Lay's ability to be innovative with flavour, but especially liked the communications idea of using the parallel of how teams are known by their colours as are flavours of Lay's and is something that feel is quite ownable vs other UCL sponsors. Thank you for your creative input on this project.

 
Lay's
martindeneuville
martindeneuville #3 Prix
martindeneuville 2 080 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
France

#3 prix pour 500 €

 

Gostei muito do concurso e de ter participado! Obrigado Lay's e eYeka!

 

Gostamos dessa idéia porque é uma maneira realmente simples de mostrar que Lay's facilita e eleva os momentos divertidos juntos assistindo futebol. É uma daquelas idéias que entende o briefing e devemos apenas rapidamente descobrir como podemos fazer isso acontecer! Obrigado pelo seu contributo criativo neste projeto.

Lay's

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Communauté Fun times together!

Rencontrez tous les contributeurs créatifs du concours

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