Tampax - Form Fit Concours Terminé
eYeka Express

Show us that Tampax provides the best protection for young women!

Début 1 juin 2016 Fin mardi 14 juin 2016 23h59 UTC Délibération Résultats juillet 2016
Début
1 juin 2016
Fin
mardi 14 juin 2016 23h59 UTC
Résultats
août 2016
Brief

Contexte

Ashley has just turned 22. She is graduating from college soon and has already started working. In life, she wants it all, and she has the hope and determination to get it. Education, career, social life… She makes great efforts and believes in every step she takes. When it comes to feminine hygiene products, she uses tampons and thin light pads, depending on where she is in her cycle, and what activity she is doing. She admits that tampons don’t always live up to her expectations, and that pads are just so easy to use.

Tampax, a leading brand of tampons, launched Tampax Pearl to provide women with what they expect from a tampon: no leaks, and a more comfortable experience.

Can you help Tampax bring to life how its product provides the best protection and comfort in a way that appeals to young women?

Défi Créatif

Create a powerful and impactful poster that shows why Tampax Pearl gives young women the best and most comfortable leak-free periods.

Do you know that the vagina is not round or cylindrical? In fact, it is wide and rectangular. The Tampax Pearl line of tampons has been designed to fit this unique shape. FormFit™, a technology involving an absorbent core that gently expands widthwise, helps close the gaps that can cause leaks when using classic cylindrical tampons. Also, a LeakGuard™ braid helps stop leaks before they happen, giving women ultimate protection, even on the heaviest days. Its smooth removal layer gives women amazing comfort even on the lightest days.

We’d like to talk to young adult women (18-25 years' old) like Ashley who want the best from life and dive into it to make the most of it! Tampax helps give women power over their periods so that they can live without limits all month long. Your idea needs to convince them that Tampax Pearl is designed to fit their unique shape – so they will have a comfortable leak-free period.

Use creative metaphors, analogies, associations, etc. instead of technical explanations to come up with a strong visual! Your idea needs to be smart, intuitive and make them think: “Tampax Pearl fits my body perfectly for comfortable leak-free periods!”

Tampon ads are often on a beach or in swimming pools. Although that is ok, it implies that tampons are only used for those special occasions. Help communicate that Tampax Pearl is designed to be used all throughout a woman’s period.

Conseils

Les exemples suivants sont uniquement destinés à illustrer nos attentes. Ne les utilisez pas, auquel cas votre création sera rejetée.

A good idea could be a visual of a woman playing baseball. She is wearing baseball gloves and they fit her perfectly. She is smiling with confidence and the tagline says: “The best protection you could get – Tampax Pearl”.  

A bad idea could be a visual of a girl lying in the middle of a flower. It doesn't fit with Tampax brand personality and it doesn’t show how Tampax empowers women with leak-free periods.

Prix

Prix du Jury

  • #1 Prix 1 500 €
  • #2 Prix 600 €
  • #3 Prix 400 €

Format

Poster with tagline on page 1 + description of the entry on page 2
(2 pages max)

Critères de Sélection

We are looking for ideas that bring to life the benefits of Tampax Pearl in a smart and intuitive way. The winning entries need to be easily understood by young adult women and to emotionally engage them.

Contraintes

Contraintes pour ce concours

  • We only accept entries in English
  • You can download the Tampax logo and packshot in the toolkit
  • Tampax believes that women should live without limits, even during their periods. “Tampax’s protection allows you to dive right into life – so you need never miss out on an experience because of your period!”
  • Your entry should include a visual, a tagline and a short description of your idea
  • Please don’t use any inappropriate content/language
  • Les autorisations et licences d'utilisation d'éléments protégés (musique, images, etc.) doivent inclure à minimum: (i) le droit d'intégrer des éléments protégés dans un nouveau travail dérivé ou fondé sur ces éléments, (ii) le droit d'utilisation commerciale et (iii) le droit d'utilisation sur l'Internet. Vous devez être capable de fournir une preuve écrite de ces autorisations et licences à n'importe quel moment.

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