Résultats | Anchor - Dairy Innovation – Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Découvrez les résultats du concours Anchor - Dairy Innovation

Défi

Résumé du concours

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

3 Gagnants 7 Les Favoris de la Communauté 42 Contributeurs 63 Médias Acceptés 25 Pays 7 Langues

Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

Gagnants Prix du Jury

Sélection de Anchor

$frackdesign$

frackdesign #1 Prix

frackdesign 50 Score Créatif

Graphisme
Illustration
Ecriture Créative
Design d'Emballage & Etiquette
Photographie

Argentine

#1 prix pour 3 000 €

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

Anchor

xaviles #2 Prix

xaviles 194 080 Score Créatif

Ecriture Créative
Script et scénarios

Équateur

#2 prix pour 1 500 €

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

Anchor