Différentes textures de yaourt Concours Terminé
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Découvrez les résultats du concours Yogurt Textures Differentiation


Défi

Résumé du concours

Make plain yogurt interesting and easy to understand!

Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.

Presentation with texts and visuals. Maximum 3 pages (PDF), including your design to be done using the template provided in the creative toolkit.

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Danone Danone

Yogurt can take today different forms, aspects, and even taste. Differenciation between of all of them is a big issue we needed to address to go further in our brand construction.

We really want to thank all of you for your participation, for your creativity, your innovation spirit, and all the "food for thought" you gave us with this contest. Congratulations for the way you appropriated this subject, and for all the designs we've seen, and congratulations even more to our three winners!

Gagnants Prix du Jury

Sélection de Danone

2hdesign
2hdesign #1 Prix
2hdesign 256 000 Score Créatif
  • Graphisme
  • Illustration
  • Design d'Emballage & Etiquette
France

#1 prix pour 2 000 €

This road is the one we preferred above all.
The way drink and fresh cheese are represented is interesting still it highlights the "how" consumer has it and not only the product texture.
We also liked the declinaison on pot : the way the texture is spotlighted and the navigation it makes possible for the consumer between the different food forms.

Danone
nitinbrijwal_59
nitinbrijwal_59 #2 Prix
nitinbrijwal_59 0 Score Créatif
  • Graphisme
  • Vidéo
  • Illustration
  • Animation
  • Ecriture Créative
  • Design d'Emballage & Etiquette
  • Photographie
  • Script et scénarios
Inde

#2 prix pour 1 000 €

I am very excited to be selected for the prize. I feel honored to be associated with a brand like Danone

In fresh dairy category, we're used to see a focus on the spoon and the product in it.
These design are really interesting and different because of the angle they take on the product. It has a strong impact to see the print of the spoon in the pot, and it shows even better the texture of product.

Danone
benjokoren
benjokoren #3 Prix
benjokoren 103 040 Score Créatif
  • Graphisme
  • Illustration
  • Ecriture Créative
  • Design d'Emballage & Etiquette
Slovénie

#3 prix pour 500 €

I am very proud and happy with my result.
I want to thank the jury and Danone for this competition as it was really
challenging and rewarding at the same time.
I hope to see more competitions like this in the future.

We enjoyed this road for the fun it can bring into yoghurts environment. It could be something really interesting to use on kids, and create some proximity between consumers and product.

Danone

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Communauté Yogurt Textures Differentiation

Rencontrez tous les contributeurs créatifs du concours

42 contributeurs