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P&G — Touching lives, improving life

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Étude de cas : Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Découvrez l'exemple de réussite de Oral-B
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Étude de cas : Co-creating a fresher way to talk about fragrance, while keeping the essence

Découvrez l'exemple de réussite de Head & Shoulders
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Étude de cas : Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Découvrez l'exemple de réussite de SK-II

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

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Escada Perfume - New Name

2 500 € Ecriture Créative - Illustration

eYeka Express
Escada Perfume - New Name

Surprise us with a name that has the potential to become a motto for women to create their own happiness for Escada.

Always Origami

3 500 € Design d'Emballage & Etiquette - Graphisme

Always Origami
419Challengeurs
116Participants
171Médias envoyés
126Médias acceptés

Ariel Family

5 000 € Ecriture Créative - Illustration

#ArielAceLaundry
Ariel Family
541Challengeurs
101Participants
146Médias envoyés
102Médias acceptés

Vidal Sassoon - Pack

20 000 € Design d'Emballage & Etiquette

Vidal Sassoon - Pack
566Challengeurs
89Participants
162Médias envoyés
88Médias acceptés

Tampax - Small & Powerful

2 500 € Ecriture Créative - Illustration

eYeka Express
Tampax - Small & Powerful
260Challengeurs
81Participants
145Médias envoyés
75Médias acceptés

Whisper - Skin Love

7 500 € Ecriture Créative - Illustration

Whisper - Skin Love
287Challengeurs
93Participants
161Médias envoyés
61Médias acceptés

Ariel - Le Défi

15 000 € Vidéo

#ArielAceLaundry
Ariel - Le Défi
440Challengeurs
39Participants
42Médias envoyés
25Médias acceptés

ACE - Praticité

5 000 € Graphisme - Illustration

#ArielAceLaundry
ACE - Praticité
400Challengeurs
87Participants
140Médias envoyés
52Médias acceptés

Vicks - Rhume et grippe

7 500 € Ecriture Créative - Illustration

Vicks - Rhume et grippe
341Challengeurs
92Participants
163Médias envoyés
75Médias acceptés

Downy Sensitive

2 700 € Ecriture Créative - Illustration

eYeka Express
Downy Sensitive
253Challengeurs
50Participants
116Médias envoyés
53Médias acceptés

Tampax - Form Fit

2 500 € Ecriture Créative - Illustration

eYeka Express
Tampax - Form Fit
247Challengeurs
86Participants
184Médias envoyés
104Médias acceptés

Always - Perfect fit

2 500 € Graphisme - Illustration

eYeka Express
Always - Perfect fit
434Challengeurs
103Participants
206Médias envoyés
126Médias acceptés

Protection UV d'Olay

5 000 € Ecriture Créative - Illustration

Protection UV d'Olay
723Challengeurs
147Participants
308Médias envoyés
210Médias acceptés

Olay - UV Innovation

2 500 € Ecriture Créative - Illustration

eYeka Express
Olay - UV Innovation
257Challengeurs
66Participants
98Médias envoyés
81Médias acceptés

Tide Pods

2 500 € Ecriture Créative - Illustration

eYeka Express
Tide Pods
381Challengeurs
89Participants
190Médias envoyés
149Médias acceptés

Downy Lenor Sensitive

2 500 € Ecriture Créative - Illustration

eYeka Express
Downy Lenor Sensitive
375Challengeurs
93Participants
255Médias envoyés
151Médias acceptés

Marques du groupe P&G