Mondelez — Creating Delicious Moments of Joy
Étude de cas : Positioning Mini Oreo on The MarketDécouvrez l'exemple de réussite de Mini-Oreo
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Mondelēz International, is an American multinational confectionery, food and beverage conglomerate which comprises the global snack and food brands of the former Kraft Foods Inc. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, a combination of the words for "world" and "delicious" in Romance languages.
Mondelēz International manages snack brands around the globe, including cookies and crackers (Oreo, Chips Ahoy!, TUC, Belvita, Triscuit, Club Social, Barni, Peek Freans), chocolate (Milka, Côte d'Or, Toblerone, Cadbury Dairy Milk, Lacta), and gum and candy (Trident, Dentyne, Chiclets, Halls, Stride, Cadbury Dairy Milk Eclairs). Mondelez's strategy is consistently delivering top-tier growth by:
- Unleashing the Power of Our People;
- Transforming Snacking;
- Revolutionising Selling;
- Driving efficiency to fuel growth;
- Protecting the Well-being of our Planet.
5 000 € Design d'Emballage & Etiquette - Ecriture Créative - Graphisme - Illustration