Commercial innovation

From supermarket shelves to social media, brands find it harder to cut through the clutter. Good design is essential to capture consumers’ attention, and offer something that truly resonates. You can boost your return-on-investment on design and branding projects by engaging consumers as idea creators.

Co-creation with consumers will allow you to create functional innovations or seek expressions of your brand personality through logos, branding elements or packaging, in a matter of weeks. The project output is of sufficient quality to be ready for internal validation, agency inspiration and consumer testing.

Learn how eÿeka helped leading brands refresh their brand identity, personalize a product or refresh an iconic packaging design.

Redesigning A Global Food Brand To Make You Smile

A 60 years food & beverage company, which has grown to become a global leader, was looking to modernize its visual brand identity to better communicate its forward looking and positive values.

eYeka's community gave us new promising areas we have not explored or thought of before.

Global Brand
Consultant, Food & Beverage Company

Co-creating original designs to personalize an automotive icon

Citroën offers customers the option to personalize their DS3 model with a choice of unique roof, mirror, dashboard and wheel rim designs.

How do you inject a personal touch of French luxury to an automotive icon?

Les réalisations des créateurs d'eYeka nous ont souvent surpris et ont directement alimenté notre travail interne pour l'enrichir et stimuler nos équipes.

Philippe Claverol
Directeur de la Ligne DS du groupe Peugeot Citroën

Re-styling the 50cl Volvic Water bottle

Danone’s challenge was to refresh the 50cl Volvic bottle design as an iconic bottle, which conveys status and desire while getting more presence on the shelves especially when it is placed alongside soft drinks.

We have used eYeka because we were stuck. It gave us freshness, originality and different angles to tackle problems with our design agency.

Christine Jean
MRCI Director, Danone Waters